Facebook set to launch App Center

Menlo Park, Calif., United States (4E) – Facebook launched App Center on Thursday and began rolling it out to users in the United States on Friday.

Facebook’s “App Store” for iOS and Android features both native and web apps that utilize Facebook in some way.

The App Center has just 600 apps so far, but boasts a unique feature. Facebook will offer personalized recommendations, based on its social knowledge of each user.

App Center will be highlighted prominently in the mobile arena on iOS and Android, Facebook’s full desktop site, and on Facebook’s mobile site.

Facebook notes that its site drives traffic to apps, steering users to the iOS app store some 83 million times in May, The Verge.com reported.

Facebook is adding a top-level “App Center” link to the left hand sidebar of every desktop Facebook page. Once there, users can peruse for apps in categories or search.

On mobile devices, a person can directly launch the appropriate app store for installation. From the desktop, a user can click a “Send to mobile” button to get a link for installation as well.

U.S. users can check it out at facebook.com/appcenter.

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