Ice cubes allow cool ‘encounter’ with Virgin’s Branson

London, England, United Kingdom (AHN) – Billionaire Richard Branson has a cool idea.

The entrepreneur and founder of Virgin Airlines has created ice cubes in his own image that will cool beverages served in first class of his airline so that he can fly “in spirit” with the passengers.

The cubes were designed so that passengers can experience what it may be like to have a drink with the iconic businessman.

It took a team of highly skilled designers six weeks to create the molds for the Branson cubes.

Using exact measurements of Sir Richard’s head, detailed photographic techniques and laser scanning technology, the results are “Little Richards.”

The life-like cubes are just one aspect of the airline’s new on-plane bars, the longest in the sky.

Steve Ridgway, CEO of Virgin Airline, said in statement, “While Richard would love to be able to sit and enjoy a drink with all of our passengers, his schedule means that it simply isn’t possible. Now he is able to join out guests ‘in spirit’ on one of the upper class cabins’s first flights as they raise a toast to their trip and the exciting times ahead.”

Cheers!

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