NYC, NY, United States (AHN) – McDonald’s has said “mai oui” to an effort to add more local flavor and flair to the ever discerning French palate.
The fast food giant is preparing to offer a burger served on a crunchy and chewy baguette instead on the traditional soft and doughy bun.
For six weeks, staring April 18, the 1,228 McDonald’s restaurants throughout France will feature the McBaguette, a burger made from France’s fame Charolais beef, crowned with French made Emmental cheese and dotted with mustard.
The McBaguette will replace the chain’s current special offering in France, three limited edition burgers featuring locally produced cheeses.
The French are true bread lovers, each consuming some 5.3 ounces a day, or roughly 121 pounds a year. In particular, they are big fans of the baguette. McCafes in France are already serving slices of baguettes for breakfast.
McDonald’s has yet to win over the highly selective and discriminating verve of the French. They can be quite picky when it comes to their food (among other things).
McDonald’s hopes its latest offering and endeavor to charm the French is just what the company needs to boost sales in the country. Bon appetit.