Los Angeles, CA, United States (CNS) – While music stores continue to close and CD shelf space keeps on shrinking, artists are finding new ways to get their new albums to consumers. Kid Rock bypassed the Starbucks and the Cracker Barrel to get his new album out to Little Caesars.
That’s right, Kid Rock’s latest album “Born Free” has an exclusive deal with the pizza chain to stock copies of his new album in its stores. It’s the first time the chain has sold music in its stores.
“Pizza is a fun food, and giving our diverse customers an opportunity to combine it with this new music release makes sense,” said Stuart deGeus, VP of Field Marketing. “Kid Rock’s albums are chart-toppers, and this offering can help drive traffic to our stores.”
A Hot-N-Ready pizza from Little Caesars will set you back only $5. A copy of Kid Rock’s “Born Free,” which also hit traditional retail outlets this week, will cost $10 at the pizza chain.
“Born Free” is Kid Rock’s seventh album and his first since 2007′s multi-platinum “Rock ‘N Roll Jesus.” Featuring the title-track first single, it also includes collaborations with Sheryl Crow, Zac Brown, Martina McBride and rapper T.I.